Reflection & Insights
Welcome to where personal reflection meets practical insight. Here, we delve into how things show up in the world, examining the subtle forces and overt challenges that mould and shape the impression we leave in people’s minds. I also share my more general musings on strategic thinking and, occasionally, life.
My writing aims to marry critical thinking with a dose of observational English wit. My goal is to bring you value in the form of new perspectives that might inspire, clarify, or motivate change so that we all become that little bit better every day.
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When having more to sell becomes the nemesis of selling.
Does the drive for expansion now diminish your value?
What book covers can teach us about taking control of our messages.
One of the great challenges with design is its subjectivity and getting caught up in form over function, how it looks versus what it is there to do. And this can lead to many varied views from all quarters. This can certainly be the case with book covers, as I have recently experienced.
Nobody cares what you do
Newsflash: The products and services you make are of no interest to your customers. Sorry, but it's true. They just don’t care. And if you’re waiting for a witty twist to this tale, I’m afraid you’ll be disappointed.
Death by PowerPoint
The Columbia disaster was a tragedy that marked the beginning of the end of the Space Shuttle program and the world's only reusable spaceship. And one PowerPoint slide might, just might, have changed that.
A presentation without a problem to solve, is a presentation without a purpose.
The world doesn’t need any more presentations, and it certainly doesn’t need any more pointless ones.
