Welcome to where personal reflection meets practical insight. Here, we delve into how things show up in the world, examining the subtle forces and overt challenges that mould and shape the impression we leave in people’s minds. I also share my more general musings on strategic thinking and, occasionally, life.

My writing aims to marry critical thinking with a dose of observational English wit. My goal is to bring you value in the form of new perspectives that might inspire, clarify, or motivate change so that we all become that little bit better every day.