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Meaningful
CONNECTION
COMMERCIAL OUTCOMES
Opportunities aren’t lost at the finish line—they're lost in the moments where connection, clarity and execution fall short.
Now is not the time to accept weak messaging, undefined value propositions, convoluted pitch decks and strategies stuck in neutral that erode your growth potential.
When reputation and results are on the line, the difference is clear: those who master distinctive positioning, lead with story, and execute consistently don't just win more—they create a sustained commercial advantage.
I partner with sales leaders, GTM teams, and entrepreneurs who refuse to settle for second place and are ready to drive change:
Define Distinctive Positioning – Cut through the noise with a sharp, persuasive narrative.
Nail Pitches & Presentations – Deliver messages that resonate, persuade, and close by confidently delivering strategic stories.
Accelerate Execution & Outpace the Market – Move fast and stay ahead with strategic planning that drives tangible performance improvements.
Is This You?
✔ Ready to transform how you position your services with a clear, compelling GTM strategy built around your distinctive edge?
✔ Determined to elevate your presentation impact and pitch performance through strategic storytelling that makes it irresistible for buyers to choose you?
✔ Tired of watching great ideas lose momentum—seeing their competitive edge fade into complexity while the vital connection between strategy and execution slips away?
Don't let your best thinking get lost in the noise. Let's partner to create the commercial advantage you need to win.
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Unlocking possibility.
Positioning
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How Your Company Shows Up
Become known for your unique market position and own it in the buyer's mind.
This drives your identity and helps design succinct, clear, and simple messages that connect, convince, and convert.
Go To Market Strategy
Show Up Audit & Diagnostic
Differentiated Value Workshop
Distinctive Story Workshop
Audience & Market Discovery
Pitching
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How Your Ideas Show Up
Crafting and conveying a compelling narrative can mean the difference between being heard and being ignored. It's not just about telling any story—it's about telling the right story, one that resonates with your audience and effectively communicates your message.
Learn what it takes to become a strategic storyteller.
Signature Winning Presentations Immersion
Strategic Storytelling Masterclass
Audience Discovery Masterclass
Presentation Design Masterclass
Presentation Coaching
Planning
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How Your Strategy Shows Up
Turn strategic thinking into market momentum through focused, achievable execution using my proven frameworks and expertise.
This connects your best ideas to tangible outcomes, ensuring great thinking doesn't just live in presentation decks—it creates real commercial impact.
Fractional Strategic Support
Strategy to Action Planning
Strategic Direction Accelerator
Team Connection Workshops
Accountability Coaching
Who should work with Fishy?
01.
Entrepreneurs entering new markets.
Need help to define the proposition and packaging the offer to attract customers and investors.
02.
Business leaders looking for sustainable growth.
Need to be positioned to stand apart with a clear, compelling and succinct narrative that captivates and converts.
03.
Sales leaders who want to win more often.
Need their team equipped to confidently pitch solutions leveraging the power of strategic storytelling.
04.
GTM leads who need the market take notice.
Need help to actively shape their presence and the strategy to execute in the market.
Take my free diagnostics to unlock instant insights into how you’re performing.
Discover the
Power of Your
Brand Story
Get a powerful, fresh perspective on how well your brand story resonates in today's market.
Discover how your brand story ranks in differentiation, relatability, and distinctiveness.
Receive tailored feedback that highlights actionable steps.
Unlock Your
Presentation
Confidence
Take the Pitch Like A Pro Quiz
Get scored against three critical confidence killers.
Instant feedback on where you stand out.
Gain valuable insights to become a confident strategic storyteller.
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Ways to work together
Programs
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Designing programs that guide teams to lead the desired change, upskilling and empowering them to own the work and the desired change.
These partnerships are built around bespoke programs of work that leverage tools, proven methodologies and problem-solving techniques aligned to your specific outcomes and deliverables.
Workshops
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Bringing teams together is an investment of money, time and energy that deserves an experience that delivers tangible and lasting outcomes for the organisation and the participants.
I design and facilitate experiences that deliver:
Team cohesion & connection
Strategic focus on growth
Trust in high-performance teams
Individual strengths in a collective team context
Human skills in an automated world
Self-Leadership in disruption
Keynotes
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Let me inspire your audience to think differently and take action to change.
Conference keynotes
Offsites and Company Events
Strategy Coffee Mornings
Sales Meeting Guest Speaker
Behind all of my work sits a wealth of experience married with the latest research and thinking on topics I am both passionate about and are topical with my audiences.
Partnerships
Seeing the World Differently
My approach is underpinned by an unwavering focus on simplification with a blend of expertise that brings an entirely new perspective to rise above the noise that can cloud progress.
My superpower is spotting patterns, connecting the dots and uncovering solutions that others don’t see. I can find the picture on the box, while others just see jigsaw pieces.
I am fascinated by how things work and by finding a better way forward by observing, connecting, and analysing the world around me. I focus on finding sensible, simplified solutions that are easy to implement.
Seeing unrealised potential frustrates me, especially when we hold back from fully showing up and giving it our all. I will challenge long-held perceptions and self-talk that act as a barrier to growth. My goal is to help you unleash your true potential on the world.
I work with progressive individuals, sales professionals, entrepreneurs, and B2B business leaders who are hungry for more and ready to grow.
Media Coverage
Fishy is a regular podcast guest, and feature writer and contributor to these leading publications